President Cladera attended the first day of FITUR in Madrid, where she held a meeting with representatives of United Airlines.
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The international tourism fair FITUR, which takes place between today and Sunday in Madrid, has begun for the delegation of Mallorca with an intense agenda of meetings and interviews with key representatives of the Spanish tourism sector.
The Mallorcan delegation in Madrid has a full agenda throughout the days of the trade fair for professionals. Between the 19th and 21st, meetings with around fifty companies and media from the tourism sector have been planned, as well as participation in presentations and different forums.
On this first day, President Cladera stated that “we are confident that by 2022 Mallorca’s tourism recovery will be consolidated. Mallorca’s strategy is to recover, consolidate and advance in all those tourism products other than sun and beach, which we can already work on in winter”, in reference to sports, culture and conference tourism.
“In this economic recovery, Spanish tourism will be key, as was last year’s tourist season,” he said. He also pointed out that consolidating the island’s tourist leadership and the good forecasts as a safe and quality destination must always be carried out under the strategy of sustainability and sustainable tourism.
Throughout today, the opening day of the fair, representatives of Mallorca have held meetings with United Airlines, TUI and Euronews, among other tourism agents. As for the meeting with United Airlines, which this year launches the first direct connection New York-Palma, Cladera explained that Mallorca is already working on promoting tourism on the island in preparation for this opening and is preparing as a destination in the U.S. and Canadian markets.
In the afternoon, Cladera participated in the presentation of the 2022 Spanish Absolute Cycling Championships.
Fitur Techy
In addition, the Minister of Transition, Tourism and Sports, Andreu Serra, participated in the Fitur Techy space in a round table discussion entitled “Biotourism: involving tourists in the conservation and development of the environment”, which was organised by FITUR and the Technical Hotel Institute and in which the director of the OTS of Turespaña in London, Manuel Butler; the mayor of Benidorm, Antonio Pérez; and the Minister of Tourism and Sports of the Council of Menorca, Josep Pastrana, also took part.
The second day of the fair
For tomorrow, the 20th, the presentation of the island councils organised by the AETIB, the focus of Mallorca’s agenda will be on the presentation of the progress of the Mallorca Sustainable Tourism Observatory.
Meetings have also been arranged with Jet2, Destinia, Iberia Express, Logitravel, Viajes el Corte Inglés and Last Minute, among others.
In parallel to all these meetings and presentations, Mallorca is holding a programme of meetings with the Spanish Tourism Offices in markets of major importance for our islands, such as New York, London, Oslo, Stockholm, Helsinki, Miami, Los Angeles, Frankfurt, Brussels, Warsaw and Dublin.
The professional agenda will end on Friday with media attention, a meeting with Eurowings and participation in the Annual Assembly of Saborea España.