The Ministry of Transport, Mobility and the Urban Agenda (Mitma) is launching the campaign “Housing support measures. Your needs are our projects” campaign to inform about the measures put in place to facilitate access to decent, affordable and energy-efficient housing.
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The campaign shows the importance of housing as a place to have a present and build a future, a space free of exclusion, accessible to all citizens, giving special protection to people in situations of social or economic vulnerability. Housing must be a place for everyone.
This Government conceives housing not only as a right but also as a democratic necessity because the exercise of other fundamental rights depends on it, since it determines such basic aspects as education or health, and is essential in our personal relationships, in our integration and in our development as human beings.
This Ministry’s roadmap places access to housing at the centre of its policies and to this end, it has promoted a series of measures aimed at protecting this fundamental right and contributing to achieving greater social cohesion and reducing inequalities.
To showcase this strategy, the aforementioned advertising campaign has been designed, which will be broadcast until 4 December on television, in the press, radio and digital media. With a friendly and empathetic tone that revolves around the concept of home, it reflects the Ministry’s housing policies through the regulations, plans, aid and actions underway.
It also informs the public about the improvement in the conditions of access to housing through renting, the development of limited-price housing promotions, the promotion of the rehabilitation of the residential stock in Spain, as well as the regeneration and urban and rural renovation of degraded areas and the improvement of the accessibility of buildings and housing.
To ensure that all the measures have the necessary impact, they are being channelled through multiple regulatory and planning instruments.