The Minister of Agriculture, Fisheries and Food reinforces his support for the sector, which he has encouraged to continue its commitment to promotion, boosting R&D&I and sustainability in order to face future challenges.

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The Government’s commitment to supporting and promoting Spanish wine

Luis Planas takes part in the 10th anniversary of the Spanish Wine Interprofessional Organisation (OIVE)The Minister of Agriculture, Fisheries and Food, Luis Planas, takes part in the 10th anniversary of the Spanish Wine Interprofessional Organisation (OIVE).
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The Minister of Agriculture, Fisheries and Food, Luis Planas, has highlighted the important place occupied by wine in the sector’s promotion plan promoted by the Spanish Government. “A strategy that links our wines with the gastronomy, quality and lifestyle” of the destination countries, in order to consolidate and win new markets, Planas said. “Food from Spain” and “Spain Food Nation” are some of the strategies to help open up new markets for Spanish wine.

Luis Planas took part today in the 10th anniversary of the Spanish Wine Interprofessional Organisation (OIVE), where he expressed the Ministry’s support for the sector. He also encouraged them to continue along the path of dissemination and information of the wine sector, the promotion of R+D+i, stability and the valorisation of this product. “You must take advantage of your fundamental role in the self-regulation of the market and lead the sector’s response to its main challenges”, Planas emphasised. Challenges such as climate change, efficiency, sustainability and adapting supply to consumer demand.

The minister also recalled the important role played by European promotional instruments for the sector, such as the aid provided by the European regulation, which finances between 70 and 80% of the cost of communication campaigns. “From the Government we defend the fact that wine should continue to benefit from these incentives”, stressed Luis Planas, who also pointed out that it is necessary, as the sector is demanding, to simplify the measures for promoting wine in third countries, so that it can reach more beneficiaries.

Planas highlighted the great work carried out over the last ten years by the members of the interprofessional organisation, in which the whole of the wine sector is represented, because progress has been made in terms of quality, thanks to providing Spanish wine with greater added value and opening up new markets.

With more than 928,000 hectares planted, Spain is the largest vineyard in the world and is also the leader in organic vineyards, with more than 142,000 hectares spread throughout the country.

Spain is the second largest producer in the world and ranks third in exports, behind France and Italy. Moreover, the wine sector contributes 2% of Spain’s Gross Domestic Product and generates around 364,000 jobs.

To create more value, it is not only necessary to differentiate oneself, but also to make oneself known, to connect with consumers, concluded Luis Planas, who recalled Spain’s great potential, with a total of 146 geographical indications registered in the European Union, which contribute to enhancing the value of Spanish wine and to structuring the territory.