The Teatro Principal of Inca will host the conference ‘The Power of Narratives. The Power of Morbo’ by Pablo Amade, founder of the agency Morbo Brand Makers. This talk will mark the start of a new edition of the Incabusiness cycle promoted by the Inca City Council.

‘Incabusiness has already established itself as a benchmark in Mallorca. Year after year, we work hard to bring to our city people and very recognized entities, becoming a point of reference to learn about the latest developments in the sector and the latest trends. For example, this talk is a must for communication professionals and lovers of marketing and advertising, highlighting the councillor for the Promotion of the City, Miguel Ángel Cortés.

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The agency Morbo Brand Makers comes to Inca with IncaBusiness

During his talk ‘The power of narratives. The Power of Morbo’, Pablo Amade will talk about the power of narratives in our culture; the ability to introduce an idea into people’s minds and keep it there. He will reflect on whether emotions belong to the individual or whether they are the product of how brands make us feel.

Pablo Amade has 20 years of experience in the world of creativity. He fell in love with branding with Wally Olins in London, and since then he has dedicated himself to creating and developing brands between Spain and the UK. He trained as a creative at Central Saint Martins and has had clients such as Vicio, Barcelona, Sevilla FC, Correos, Guggenheim Bilbao and Coca-Cola, among others. Having worked in different communication agencies, he took his big leap on his own with Vicio, creating its brand strategy and identity. Following this project, he embarked on his own with Morbo™ Brand Makers.

Free tickets can be booked now through the website of the Teatro Principal de Inca: https://teatreprincipalinca.com/ca/evento/607/el-poder-de-las-narrativas-el-poder-del-morbo -xiii-ciclo-de-conferencias-d-inca-business/.