The institution approves a Sports Sponsorship Plan aimed at 14 elite clubs to promote values focused on concepts such as teamwork, inclusion and sustainability.

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More than 600,000 euros to promote sporting values through new sponsorships

The Consell de Mallorca has approved in the Executive Council the Sports Advertising Sponsorship Plan of the Direcció Insular d’Eports for the year 2024. The objective is to support the Mallorcan elite sport that is at the top of its category, with more than 600,000 euros and a possibility of an extension of 4 years. The aim is to obtain a boost of sports values among children and young people, through their teams and sportsmen and sportswomen referents on the island.

The plan will reach 14 clubs in 7 sports modalities: basketball, wheelchair basketball, women’s soccer, American soccer, handball, roller field hockey, volleyball and water polo. Those who have a privileged position in their league will be able to benefit: Azul Marino Basket Mallorca, Fibwi Palma (C.B. Imprenta Bahía San Agustín), Palmer Basket Mallorca, Club Deportivo Atlético Baleares, Besiki Palmanova DiscaEsports, Espanya Hoquei Club, Club Handbol Mallorca, Club Volei Sóller UEnergia, Club Voley Palma, Conectabalear CV Manacor, JS Hotels Cide Palma, Garden Hoteles Mallorca Volley Club, CN Ciutat de Palma and Mallorca Voltors.

The campaigns -with which the clubs will be able to justify the economic return of the sponsorship contracts- must promote the dissemination and knowledge of positive values and principles associated with good sports practices, and encourage appropriate attitudes and behaviours.

The central axis will be “Amb l’esport net guanyam sempre”, and different pillars and messages will also be highlighted, such as “¡Som equip!”, “¡Somos inclusió!” and “Somos entorn”, as protagonists of the awareness campaigns on courts, fields, advertising materials, digital platforms and media.

Support for the sports network as a benchmark of values

With the new Sponsorship Plan, the Consell de Mallorca has a double objective: to transmit sports values through the Mallorcan clubs and to promote modalities that are in the first category, and that have less visibility than others. As Toni Prats, the Sports Director of the Consell de Mallorca, commented: “What better way to transmit values than through Mallorcan sports protagonists”.

Prats added that “the Consell wants to commit to these clubs, to help them with this line of sponsorship, so that they have the visibility they deserve, given that Mallorca has important representatives in many sports. The island is a field and a track of champions”.