The Consell de Mallorca is taking part in the fair, which will be held from the 14th to the 17th of March at the Parc des Expositions de la Porte de Versailles.

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Destinations Nature 2024 fair in Paris

Mallorca will be present at Destinations Nature, which will be held from 14 to 17 March at the Parc des Expositions de la Porte de Versailles in Paris. The island will have its stand, located in Hall4 C095, to promote its many natural charms, as well as a wide range of nature tourism products for the French-speaking market. Through its new tourism strategy and the Responsible Tourism Pledge, the development of active tourism on the island is booming, with a special emphasis on the preservation and respectful enjoyment of the natural wonders of its territory.
Among its main natural attractions are the Serra de Tramuntana mountain range, declared a World Heritage Site by UNESCO, caves such as the Caves of Drach, its many coves bathed by the Mediterranean or wonderful charming villages such as Santanyí, Pollença or Alcúdia.

Mallorca is the ideal setting for sports such as cycling, with more than two thousand kilometres of paths and roads, hiking, equestrian tourism and golf.
Furthermore, respect for nature makes Mallorca a place that is committed to its local products, which is conducive to high-quality gastronomy with products such as ensaimada, sobrassada, herb liqueur and olive oil.
Representatives from the island will be attending this unmissable event for the sector, presenting the latest developments in the island’s tourism offer to the French market. Through its stand, Mallorca will establish essential conversations with the main players in the market, in a space it will share with areas such as the town councils of Pollença, Santanyí, Alcúdia, Felanitx and Manacor, and various hotel associations on the island, such as Garden Hotels, Blau Hotels, Hotels Viva, Asociación Hotelera y de S. Cales de Capdepera, Asociación Hotelera de Sóller and Serrano Hotels.
Mallorca presents itself as a tourist destination in Asia
At the same time, Mallorca has been taking part over the last few days in the Direct Conferences to support the marketing of Spanish tourism that Turespaña has organised in Asia, specifically in Korea and Japan, between the 10th and 15th of March.

Throughout the week, a full agenda of meetings and gatherings has been held, with the presence of 150 Korean and Japanese interlocutors.
The island has been presented to the Asian market as a purely Mediterranean destination, with a wide and complete offer, as well as a rich catalogue of services.
Among other aspects, the island’s cultural and historical heritage has been highlighted, as well as its landscapes and natural surroundings, its gastronomic offer, the interest and diversity of its villages and the charms of the city of Palma.
About FMT

The Mallorca Tourism Foundation is the body responsible for managing the promotion of Mallorca as a tourist destination. It is a 100% public, non-profit entity, integrated with the Consell de Mallorca, the island’s governing body. Its purpose is to encourage the promotion of tourism on the island in national and international markets, as well as the creation of tourist products, the management of tourist services in general, and all activities aimed at promoting tourism on the island. Among the main actions that the foundation carries out to carry out its mission are the organisation and participation in national and international tourism promotional meetings; the external projection of the image of Mallorca as an audiovisual set and film tourism destination, through the Mallorca Film Commission; as well as the collaboration with the different public and private tourism agents, for the coordination of actions to promote and consolidate the different tourism products.