New promotional activities are included in the United States, Europe and Asia, with a special focus on China and Japan.

The Ministry of Agriculture, Fisheries and Food and the Ministry of Industry, Trade and Tourism, through ICEX, have signed an addendum to the Spain Food Nation V agreement, which will extend the international communication campaign in favour of the Spanish agri-food sector throughout 2024 and part of 2025.

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Agriculture, Fisheries and Food will continue the Spain Food Nation campaign

The addendum, published today in the Official State Gazette, increases the initial budget of the agreement (3,804,000 euros) by 1,806,626 euros. In this way, the Government allocates a total of 5,710,626 euros over three years (2023-2025) to this agreement, in order to give greater visibility to Spanish foodstuffs in international markets through actions that join forces in the internationalisation of the sector, revitalise the market and guarantee its future.

Building an image and reputation for the agri-food sector focused on sustainability, diversity, quality and excellence requires a sustained effort over time. For this reason, the ministry and ICEX have been promoting the consumption of Spanish food since 2020 through agreements that support the Spain Food Nation campaign abroad.

Through the Food from Spain Strategy, the Ministry of Agriculture, Fisheries and Food supports and is present in certain strategic and key actions to convey and publicise the fact that Spain is a food and gastronomic power. Spain’s image as a country on the international stage is associated with quality food and gastronomy, which generates confidence, security and satisfaction.

Spanish agri-food production as a whole is characterised by the variety, quality and professionalism of its operators. The fact that agri-food exports in 2023 maintain record levels year after year (more than 70,000 million euros in 2023) is a sign of the strength and competitiveness of the products and trade relations that make Spain a leader in food and gastronomy.

The addendum to the Spain Food Nation V agreement seeks to balance and strengthen the project, through the promotion of sectoral actions of recognised international trajectory on emblematic products of special gastronomic value.

Interventions in key markets such as the United States, the United Kingdom, Switzerland and Asia, with a special focus on China and Japan, will be reinforced.

New actions include:

Carrying out reverse missions of buyers and specifiers to major international trade fairs and congresses in Spain, to increase demand for Spanish products abroad.
Extending Spain Fusion events to Japan, as a priority market for the agreement.
Development of Summit in Japan to address specific opportunities and challenges of the Japanese market.
Positioning studies in the United States and Japan.
Promotion of emblematic Spanish wines, such as Cava and Sherry, through technical conferences and specialised events such as the Cava Meeting and Copa Jerez Forum.
Expansion of SFN exhibitions aimed at professional audiences, including Taste Spain activities in London and Edinburgh, as well as a presence at the International Agricultural Show in Morocco, where Spain was guest of honour at this year’s edition.