The institution launches the Jugam amb l’Elit programme with 16 clubs that will have to promote attributes such as teamwork, sustainability and inclusion.
Today the Consell de Mallorca has presented the Sports Advertising Sponsorship Plan of the Sports Department for the years 2024-2027 with the 16 clubs with which it collaborates. A plan that will grant more than 2.3 million in four years. The aim is to support elite Mallorcan sport, which is at the top of its category, with more than 588,000 euros per year and the possibility of an extension if it is maintained at the highest level in successive seasons.
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2.3 million euros to the promotion of values through new sports sponsorship contracts
The aim is to promote the values of sport among children and young people, through its teams and leading sportsmen and women on the island. At the presentation, which took place today at the Raixa estate, the president of the Consell de Mallorca, Llorenç Galmés, stressed that ‘it is a pioneering aid plan, because it includes lesser-known sports clubs, which currently occupy privileged positions and show the high quality of Mallorcan sport’.
The councillor for the Environment, Rural Affairs and Sports, Pedro Bestard, for his part, stressed that ‘the Consell does a task of disseminating values with these clubs because they are a powerful mirror within the “Jugam amb l’elit” programme, where positive messages are promoted through school workshops’. Sports promotes talks in schools and institutes and this year it is expected that 76 school visits will be made, reaching a total of 2,546 children.
The Plan will support fourteen clubs in eight sports: basketball, wheelchair basketball, women’s football, American football, handball, roller hockey, volleyball and water polo. Clubs that have a privileged position in their league will be able to benefit: Azul Marino Basket Mallorca, Fibwi Palma (C.B. Imprenta Bahía San Agustín), Palmer Basket Mallorca, Club Deportivo Atlético Baleares, Besiki Palmanova DiscaEsports, Espanya Hoquei Club, Club Handbol Mallorca, Club Volei Sóller UEnergia, Club Voley Palma, Conectabalear CV Manacor, JS Hotels Cide Palma, Garden Hotels Mallorca Volley Club, CN Ciutat de Palma and Mallorca Voltors.
The presentation was also attended by representatives of Mallorca Palma Futsal and RCD Mallorca who, as well as receiving sporting sponsorship from the Mallorca Turisme Foundation, also collaborate in the institution’s values programme ‘Jugam amb l’elit’ (Let’s play with the elite) by running sports workshops for schools.
The new sponsorship project includes a variable amount depending on the dissemination of different campaigns that will have to be associated with different pre-established values, and points that are included in the sponsorship contracts. The central axis will be ‘Amb l’esport net guanyam sempre’ and different pillars and messages will also be highlighted, such as ‘Som equip!’, ‘Som inclusió’ and ‘Som entorn’, as protagonists of the awareness campaigns on courts, fields, advertising materials and digital platforms and media.