The Consell de Mallorca organises a campaign to raise awareness of responsible tourism with leading representatives of the sector and communication in the UK.
On the occasion of the World Travel Market 2024, which was held in London from 5 to 7 November, Mallorca has organised a campaign to raise awareness and thank the UK market, the second most important for the island’s tourism industry.
The event was held at the Wallace Foundation Museum, a cultural landmark in London. The president of the Consell, Llorenç Galmés, stressed in his welcoming remarks that ‘this is precisely what we want to replicate on our island. Just as today we invite you to enjoy a purely British cultural experience, we hope that travellers from the UK who visit us will also enjoy the wide and varied cultural offer that Mallorca has to offer.
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The essence of Mallorca comes to London
Music has been the main protagonist of this action, thanks to exceptional Mallorcan performers. The performances were given by the Mallorcan composer Joan Valent, accompanied by the quintet of musicians Joan Martorell, Zsofia Hanga, Spaina Smerald, Jaume Rosal and Carlota Coll. The aperitif, during which DO Binissalem wine was served, featured a musical performance by the Teatre Principal.
Guests
A total of 80 guests attended all of them representatives of the tourism sector, the media and leading tourism-related organisations. Among others, Natalia Bayona, Executive Director of UN Tourism; Tom Jenkins, CEO of ETOA; Manuel Butler, Director of OTS London and representatives of leading international organisations such as ABTA, DRV, PREDIF, WTTC, ENTI, Island Innovation Sustainability. As well as local entities, FEHM and Essentially.
On the other hand, there were representatives from international tourism companies such as British Airways, TUI, Lastminute or Edreams; from hotel chains such as Riu, Blau Hotels or Grupo Mac Hoteles. There was also a large representation of journalists working for different UK media such as the Times, Telegraph, Huffpost, Monocle, The Sun and Metro, among others.
Also sharing the evening in Mallorca were the actress starring in Mallorca Files, Elen Rhys, and the famous bestselling author who has a residence in Mallorca, Lord Jeffrey Archer, who explained to the attendees the magic of the island that helps him and inspires him in the writing of his bestsellers.
A remembrance for Valencia
During the meeting, there was a warm remembrance for the people of Valencia and all the people who are suffering the harsh effects of a DANA that has devastated this area of Spain. The attendees held a minute’s silence and left their messages and condolences in a book that will be sent from Mallorca to the Valencian tourism organisation to show respect and support for Mallorca and the people and companies linked to the Mallorcan tourism industry.