The exhibition with pieces from local brands embroidered by experienced craftswomen can be visited today at the Espai 110 Mallorca in Inca.
The manager of ADR Balears of the Regional Ministry of Enterprise, Employment and Energy, Silvia Delgado, and the island’s director of Crafts, Pere Ferrer, have seen the creations of the designers.
The embroidery technique applied to contemporary fashion design is the focus of the LOOP Brodats exhibition, which can be seen today at the Espai 110 Mallorca in Inca. Organised by the Regional Development Agency of the Balearic Islands (ADR Balears) of the Regional Ministry of Enterprise, Employment and Energy, it brings together proposals for clothing, footwear and displays designed by local brands that incorporate Mallorcan embroidery as the protagonist.
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The technique of embroidery applied to contemporary design is the focus of the LOOP Brodats exhibition at the ADR Balears
The manager of ADR Balears, Silvia Delgado; the island director of Crafts of the Consell de Mallorca, Pere Ferrer, and the councillors of Inca Miquel Àngel Cortés and Andreu Caballero, visited the exhibition yesterday and learned the details of the designs from the creators.
LOOP Brodats has connected fashion designers with experienced embroiderers to create a new collection of contemporary designs that incorporate the craft technique. The main objective is to preserve and enhance the value of a tangible and intangible heritage that must be valued socially and economically in order to maintain both its knowledge and its techniques. In addition, LOOP has taken up the concern expressed by a new generation of creatives linked to fashion who are recovering their interest in manual craftsmanship to give value to their products. Likewise, it also wants to recover the interest in the practice of embroidery, which diminished at the end of the 20th century with the disappearance of a large number of women gifted with this skill.
In this way, LOOP has proposed the materialisation of clothing, footwear and display items made by local creative brands (Datura, Edicions de Disseny LPM, Carmina Shoemaker, Cecilia Sörensen, Open Studio 79 and Chiara Ferrari Studio), which have incorporated embroidery made by four embroiderers (Francisca Moyà, Miquela Ballester, Catalina Trias and Magdalena Trias) into their designs. These proposals are accompanied by historical and documentary research to show the origin of the technique and to make visible the embroidery that has been done in Mallorca since ancient times.