The aim is to reinforce the fight against illegal tourism and to promote responsible tourism.
The Consell de Mallorca’s Department of Tourism will have 15.38 million euros to finance two projects with funds from the Sustainable Tourism Tax (ITS) with the aim of reinforcing the fight against illegal tourism and promoting responsible tourism.
These funds will be used in multi-year projects (2024, 2025, 2026 and 2027) to intensify the fight against illegal supply in the island’s tourism sector and open up a new line of financing that will allow the department to obtain more resources.
Thus, a total of 4.19 million euros had been requested to intensify the fight against illegal supply, which have been granted in full and are distributed as follows for each year: 431,398 euros for 2024, 1.34 million for 2025, 1.36 million for 2026 and finally, 1.05 million for 2027.
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The Consell de Mallorca’s Department of Tourism will have 15.38 million to finance projects under the ITS
On the other hand, another 11.19 million euros have also been obtained – on a multi-annual basis until 2027 – to promote awareness-raising actions to promote responsible tourism based on the Mallorca Pledge.
Thanks to these funds, the department will undertake these actions with airlines, OTAS and TTOOs through a strategy focused on conveying responsible tourism messages directly to their customers. The aim, as the Councillor for Tourism, José Marcial Rodríguez Díaz, acknowledges, is none other than ‘to raise awareness among visitors so that they are aware of, accept and adhere to the Pledge to care for and preserve the island during their stays’.
Together with the main tourism companies, ‘we seek to explain the experience of working with a destination to promote respectful, sustainable and, in short, responsible tourism, capable of turning the experience of travelling into an exercise in coexistence and enjoying a stay in which they feel like temporary residents, taking a step beyond their status as tourists,’ added Rodríguez.