The Department of Economic Promotion, Municipal Cooperation and Human Resources of the Consell de Eivissa has launched a new campaign to promote Eivissa’s handicrafts to encourage Christmas purchases of products made in Eivissa.

This initiative, was promoted under the brand name ‘Artesanía de Ibiza’ and the slogan ‘For an Authentic Christmas. Give the gift of Artesanía de Ibiza’ (For an Authentic Christmas. Give the gift of Ibiza Crafts), seeks to encourage Ibizans to buy unique, handcrafted pieces made on the island that bear the seal of “authenticity”.

Almost 200 artisans on Eivissa have the artisan qualification document, awarded by the Consell de Eivissa (Council of Eivissa), which is a distinguishing feature that guarantees that the product is handcrafted and made on the island.

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The Consell d’Eivissa launches a campaign to encourage purchases of handicrafts this Christmas

The councillor for Economic Promotion, Municipal Cooperation and Human Resources, Maria Fajarnés, pointed out that the aim this year was to run a campaign highlighting the value of creations made in Eivissa, ‘in this campaign and through a video made to promote it on various channels of dissemination, and also on social networks, we have tried to convey how we live Christmas on the island and that giving crafts as a gift is a way of giving a piece of Ibiza because the work of our artisans is a fundamental part of the island’s identity’.

Fajarnés emphasised that this initiative seeks to remind consumers to shop here over the Christmas season, ‘we are advocating genuine, to encourage the purchase of magnificent local creations through this campaign that stimulates purchases on the island, thus strengthening the local economy’. In this way, the councillor concluded that ‘with this initiative, we reiterate our continued commitment to the development of craftsmanship in Eivissa and the promotion of actions that stimulate economic activity on the island’.