This exhibition is part of the tourism promotion strategy linked to culture that the Government will carry out at FITUR.
Es Baluard Museu participates by publishing a book of Roig’s proposal in the National Archaeological Museum
The Balearic artist Bernardí Roig will present next Tuesday 21st January at the National Archaeological Museum (MAN) in Madrid his work ‘Caps and Bous. The Third Horn’, an exhibition that revolves around the Bous de Costitx, the key piece of Balearic talayotic culture discovered in the sanctuary of Son Corró (Costitx) in 1895. The exhibition, organised by the MAN and the Ministry of Culture, has the collaboration of the Govern de les Illes Balears, the Consell de Mallorca and Palma City Council, whose aim is to promote Balearic culture outside the island.
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‘Caps (and) Bous. The third horn’ by Bernardí Roig will be on display at the National Archaeological Museum with the collaboration of the Government of Mallorca, the Consell de Mallorca and Palma City Council
In this way, the Govern de les Illes Balears continues to develop its cultural promotion strategy linked to tourism fairs, although always with actions outside the fairgrounds, as it did with the exhibition by ADEMA students ‘Board of Inspiration. We Are Miró’, presented in the UK capital the day before the start of the World Travel Market in London.
The councillor for Tourism, Culture and Sport, Jaume Bauzà, highlights the magnitude of this project, which has become a reality thanks to institutional collaboration. ‘Bernardí Roig’s exhibition together with the Bous de Costitx once again demonstrates that the Balearic Islands are a land of culture, tradition and heritage’. Bauzà also stressed the importance of ‘promoting and giving the greatest possible visibility to the artists of the Balearic Islands, and whenever possible favouring their projection abroad as the greatest exponent of the cultural wealth of our islands’.
For her part, the vice-president of the Consell de Mallorca and island councillor for Culture and Heritage, Antònia Roca, assures that ‘the Bous de Costitx are one of the most emblematic pieces of Mallorca’s historical heritage, which is why Roig’s exhibition is an extraordinary opportunity to reflect on the contemporaneity and legacy of our heritage and to highlight its transcendence beyond the island’s borders’. Furthermore, Roca reaffirms the island institution’s commitment to recovering these pieces that are so special to the island: ‘we intend to exhibit the Bous de Costitx in Mallorca, albeit temporarily’.
Bernardí Roig explains that ‘the third horn is the metaphor that amplifies the truth of the object found (the Bous de Costitx) and reveals what grows on the traumatised and mystified object when it accumulates an infinity of gazes that modify its meaning’. In this sense, Roig maintains that ‘all the objects that inhabit the museum have their third invisible horn when they adapt to the de-functioning or demise of their original functionality’.
The institutional collaboration is completed with the participation of Es Baluard Museu, which will publish a book on Bernardí Roig’s proposal at the National Archaeological Museum. It will include a text by the philosopher and art critic Fernando Castro Flórez about the exhibition at the MAN and a conversation with the curator Esmeralda Gómez Galera in which they will review the artist’s professional career.
The publication is part of a new editorial collection of artists’ books promoted by Es Baluard Museu, Bernardí Roig’s book the first release.
About the author
Bernardí Roig (Palma, 1965) lives and works in Mallorca and is one of the most prolific and active Balearic artists, with an extensive international career. His artistic practice alludes to a society trapped in an era characterised by a lack of historical memory and identity. An individual in a world taken over by the mass media who has lost the ability to distinguish between reality and fiction, between what matters and what is trivial. Drawing as the fundamental basis of his creative process gives way to various media such as sculpture, photography, installation and moving images through the medium of film and video. He articulates a figurative visual language from which he explores the individual and his obsessions and desires, constructs stories that confront us with the lack of communication or the passage of time, among other themes, and in which he includes references from literature, mythology, theatre, film and the visual arts.