Image Ibiza’s sporting offer at Fitur seeks to attract national tourism at the end of the season
Print Date 16 January 2025
The Consell de Ibiza’s Department of Tourism Promotion has set itself the goal of attracting national tourism to visit Ibiza in the off-season months ahead of FITUR 2025. Thus, the Council will promote its off-season offer, mainly focused on sport, with the calendar of the eight sporting events declared to be of tourist interest, which last year, according to data from the Tourism Intelligence System, attracted more than 12,000 sportspeople and their companions at the end of the season.
The president of the Consell de Eivissa, Vicent Marí, and head of the Department of Tourism Promotion, explained that for the first time, in the organisation of this fair in collaboration with the island’s town councils, the data and evaluations arising from the analysis work carried out by the recently created Tourism Intelligence System of Eivissa have been taken into account, SITE, which has confirmed aspects such as, for example, the need to focus on promotion at the end of the season (spring and autumn), as July and August continue to be the months chosen by most of the national market to spend their holidays in Eivissa.
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Ibiza’s sporting offer at Fitur aims to attract national tourism at the end of the season
In this sense, the accumulated of these months ranges between 400,000 visitors in July and 500,000 in August, while at the end of the season, values range from 100,000 visitors in October and 200,000 visitors recorded in May, Marí stressed that the domestic market last season had a small increase of 1.25%. reaching 1.9 million passengers according to data from Aena, a figure that is expected to be similar to the season 2025.
‘The domestic market is characterised by short stays, two to three days on average, and domestic overnight stays represent 14.1% of the total. What we want is to extend these stays and take them out of the central months of the high season,’ said the president of the Consell, who stressed that Eivissa ’is a highly valued destination and valued by national visitors: it is an island that is close, with good connectivity with the mainland and that highly values the environment and diversity of tourism, sports, cultural and gastronomic offerings.
The data show that 60% of Spanish visitors are repeat visitors and have Ibiza as an almost obligatory holiday destination. Spanish visitors are mainly concentrated in the municipalities of Vila, Sant Antoni and Santa Eulària.
According to data from the airport operator AENA, 1,909,775 passengers arrived in 2024 from Spanish airports, 1.25% more than in 2023, followed by Italian (457,766 passengers), German (352,547 passengers) and Dutch (282,030 passengers).
By airports, the main national airport of origin is Barcelona, followed by Madrid, Valencia and Alicante.
Ibiza stand
The Eivissa stand (Hall 9, stand 9C01), with nearly 300 m2, will have a total of 17 exhibitors at this fair, including town councils, promotional entities and companies, and will have an agenda of presentations and meetings for each town council.
On behalf of the Consell, there will be a central event on 23 January at 18h at the Movistar Arena in Madrid, which will be presented by sports journalists Nico de Vicente and Lourdes García Campos, and will be attended by prominent athletes who know and have discovered Eivissa as a sports destination, such as Nuria Picas, Alberto Contador, Laura Luengo, Mónica Azón and Miguel Indurain.
The town councils
From Eivissa Town Hall, the councillor for Tourism, Rubén Sousa, explained that the Town Hall ‘will continue the commitment begun this term of office to Eivissa as a heritage, sports and gastronomic tourist destination’. The Ibizan capital ‘is one of the 15 select Spanish cities that have the UNESCO World Heritage seal, and this recognition is a tourist attraction that we are promoting and that sets us apart from other places’. He also recalled that Eivissa is part of a world candidacy promoted by ICOMOS for walled enclosures, ‘which demonstrates the rich heritage of our city, adds value to the Ibiza brand, giving a plus of quality over other competing places that can only offer sun and beach’.