The Consell de Ibiza’s Department of Tourism Promotion has set itself the goal of attracting national tourism to visit Ibiza in the off-season months ahead of FITUR 2025. Thus, the Council will promote its off-season offer, mainly focused on sport, with the calendar of the eight sporting events declared to be of tourist interest, which last year, according to data from the Tourism Intelligence System, attracted more than 12,000 sportspeople and their companions at the end of the season.
The president of the Consell de Eivissa, Vicent Marí, and head of the Department of Tourism Promotion, explained that for the first time, in the organisation of this fair in collaboration with the island’s town councils, the data and evaluations arising from the analysis work carried out through the recently created Tourism Intelligence System of Eivissa have been taken into account, SITE, which has confirmed aspects such as, for example, the need to focus on promotion at the end of the season (spring and autumn), since July and August continue to be the months chosen by the majority of the national market to spend their holidays in Eivissa.
TDB keeps you informed. Follow us on Facebook, Twitter and Instagram
Eivissa’s sporting offer at Fitur seeks to attract national tourism at the end of the season
In this sense, the accumulated figures for these months range from 400,000 visitors in July to 500,000 in August, while at the extremes of the season, there are values ranging from 100,000 visitors in October to 200,000 visitors registered in May. Marí pointed out that last season the domestic market had a small increase of 1.25% reaching 1.9 million passengers according to Aena data, a figure that is expected to be similar to the 2025 season.
‘The domestic market is characterised by short stays, two to three days on average, and domestic overnight stays represent 14.1% of the total. What we want is to extend these stays and take them out of the central months of the high season,’ said the president of the Consell, who stressed that Ibiza ’is a highly valued destination for national visitors: it is an island close to home, with good connectivity with the mainland and which highly values the environment and the diversity of tourism, sports, culture and gastronomy on offer.
The data show that 60% of Spanish visitors are repeat visitors and have Ibiza as an almost obligatory holiday destination. Spanish visitors are mainly concentrated in the municipalities of Vila, Sant Antoni and Santa Eulària.
According to data from airport operator AENA, 1,909,775 passengers arrived in 2024 from Spanish airports. This is 1.25% more than in 2023. The next most important market is the United Kingdom (922,608 passengers), followed by Italy (457,766 passengers), Germany (352,547 passengers) and the Netherlands (282,030 passengers).
By airports, the main national airport of origin is Barcelona, followed by Madrid, Valencia and Alicante.
Ibiza stand
The Eivissa stand (Hall 9, stand 9C01), with nearly 300 m2, will have a total of 17 exhibitors at this fair, including town councils, promotional entities and companies, and will have an agenda of presentations and meetings for each town council.
On behalf of the Consell, there will be a central event on 23 January at 18h at the Movistar Arena in Madrid, which will be presented by sports journalists Nico de Vicente and Lourdes García Campos, and will be attended by prominent athletes who know and have discovered Eivissa as a sports destination, such as Nuria Picas, Alberto Contador, Laura Luengo, Mónica Azón and Miguel Indurain.